WHO WE ARE:
What distinguishes Decision Sciences Research Associates (DSRA) approach to measuring customer experience? It is the combination of scientifically measuring customer satisfaction—something intangible but critically important—and its causal impact on customer behaviors that ultimately impact a company’s bottom line.
We’re about helping our clients go one step further—Using our cutting-edge tools and technologies, we provide research-based recommendations that help our clients make strategic decisions that give them a competitive advantage. We track and analyze the customer experience through our advanced statistics and then offer “hands on” consulting and training which is focused on enhancing customer loyalty and ultimately increasing revenue.
WE DEFINE YOUR BUSINESS PROFILE
We measure a brand’s strength in context with its competitors to identify its assets, liabilities, & unique attributes in the marketplace. We then deliver insights to you through a variety of reporting and self-directed analysis tools, portals, actionable reports, benchmarks, and expert analysis. We don’t just do market research for you, we research YOUR market!
FINDING YOUR TARGET AUDIENCES
Our ongoing consulting and training model identifies your company’s loyal customer base, but we also go one step further and uncover consumer “segments” which can be taken from competitors to grow your business! DSRA’s satisfaction analytics brings together superior technology and proven research methodology. We let you see where you are and where you are going!
CREATING THE WINNING MESSAGE
DSRA’s family of products works together to analyze the customer experience across multiple channels including mail, web, mobile, call centers and social media. DSRA’s proprietary “Customer Satisfaction Development Process” (CSDP®) delivers a clear roadmap with “actionable reports” of what questions to ask, how to ask them, and when to ask them.
DELIVER A PERSUASIVE MARKET RESEARCH CAMPAIGN
Our method links market research to actual marketing and brand loyalty and brand positioning and ultimately to brand messaging to drive increased revenues. In other words, we help you increase your top box scoring and ultimately your revenue stream. It’s that simple!
NOT YOUR AVERAGE MARKETING RESEARCH COMPANY
At DSRA, we aren’t just a “run of the mill” market research company that throws out reports and says good luck. We do it all! From basic reporting to full-scale analysis and consulting to creating “hands on” custom tailored programs to fix issues and deficiencies that arise during our research. In other words, we actually train your employees on how to drive revenues that impact your company’s bottom line! We do this by employing a full suite of custom tools and technology tailored to each client’s individual objectives. From traditional qualitative and quantitative methodologies to our continuously-expanding portfolio of innovative research tools in statistical analysis and actionable reports, our solutions provide clients with the insights they need to increase their revenues and beat the competition, period.